Theoretical/Conceptual Framework In 1962, Everett M. Rogers published the diffusion of innovation (DoI) model, the framework for the innovation diffusion theory. The innovation diffusion theory is a model used to define how new ideas are disseminated among people in society, and looks to provide a means to explain the how, why, and what relationships between innovation, a method of communication, time, and social systems (Rogers, 2003). Diffusion is a method of communicating new ideas to people in a social system, and provides a means to articulate a relationship between the foundational cultural beliefs that form the way in which humans communicate and their ability to adopt and incorporate new ideas (Rogers, 2003). Furthermore, diffusion within the construct of a framework allows a means to analyze the likelihood of adoption of a new idea, product, or practice within a given social group or culture (Rogers, 2003). Rogers (2003) presents that invention, communication, time, and consequences, predicated innovation, and when these four elements fall into alignment innovation can occur. These four elements provide the foundation of Rogers’s framework. A framework predicated on the understanding that diffusion is a change, influenced by the how and why of a communication process, based on potential adapters, communication channels, a passage of time, and social system (Rogers, 2003). Rogers (2003) furthermore presents that for innovation to come to fruition requires adoption. Adoption indicates acceptance of a change, defined within five stages, awareness, interest, evaluation, trial and then finally adoption (Rogers, 2003). These five stages provide a means to observe and measure the influence of innovation within a control group (Roger, 2003). Avgerou and Stamatiou (2015) in their research, provide an essential insight into how DoI influences human behaviors and their gradual acceptance of technologies, specifically the diffusion of privacy awareness via social media and social networks. This understanding based on the diffusion relationship is a potential catalyst for change in users’ habits, which could influence the way in which an individual(s) interprets security policy and or implementation of security controls on mobile devices. Roger’s DoI model sets the groundwork for an understanding of how new ideas, products, or practices play a pivotal role in acceptance within a social circle (Rogers, 2003). Rogers designates in his diffusion theory, media and interpersonal contacts are catalysts that influence others and how they perceive their surroundings and make decisions (Rogers, 2003).
Avgerou, A. D., & Stamatiou, Y. C. (2015). Privacy awareness diffusion in social networks. IEEE Security & Privacy, 13(6), 44–50. doi:10.1109/msp.2015.136
Rogers, E. M. (2003). Diffusion of Innovations (5th Eds.). New York, NY: Simon & Schuster
Theoretical/Conceptual Framework
ReplyDeleteIn 1962, Everett M. Rogers published the diffusion of innovation (DoI) model, the framework for the innovation diffusion theory. The innovation diffusion theory is a model used to define how new ideas are disseminated among people in society, and looks to provide a means to explain the how, why, and what relationships between innovation, a method of communication, time, and social systems (Rogers, 2003). Diffusion is a method of communicating new ideas to people in a social system, and provides a means to articulate a relationship between the foundational cultural beliefs that form the way in which humans communicate and their ability to adopt and incorporate new ideas (Rogers, 2003). Furthermore, diffusion within the construct of a framework allows a means to analyze the likelihood of adoption of a new idea, product, or practice within a given social group or culture (Rogers, 2003). Rogers (2003) presents that invention, communication, time, and consequences, predicated innovation, and when these four elements fall into alignment innovation can occur. These four elements provide the foundation of Rogers’s framework. A framework predicated on the understanding that diffusion is a change, influenced by the how and why of a communication process, based on potential adapters, communication channels, a passage of time, and social system (Rogers, 2003). Rogers (2003) furthermore presents that for innovation to come to fruition requires adoption. Adoption indicates acceptance of a change, defined within five stages, awareness, interest, evaluation, trial and then finally adoption (Rogers, 2003). These five stages provide a means to observe and measure the influence of innovation within a control group (Roger, 2003). Avgerou and Stamatiou (2015) in their research, provide an essential insight into how DoI influences human behaviors and their gradual acceptance of technologies, specifically the diffusion of privacy awareness via social media and social networks. This understanding based on the diffusion relationship is a potential catalyst for change in users’ habits, which could influence the way in which an individual(s) interprets security policy and or implementation of security controls on mobile devices. Roger’s DoI model sets the groundwork for an understanding of how new ideas, products, or practices play a pivotal role in acceptance within a social circle (Rogers, 2003). Rogers designates in his diffusion theory, media and interpersonal contacts are catalysts that influence others and how they perceive their surroundings and make decisions (Rogers, 2003).
Avgerou, A. D., & Stamatiou, Y. C. (2015). Privacy awareness diffusion in social networks. IEEE Security & Privacy, 13(6), 44–50. doi:10.1109/msp.2015.136
Rogers, E. M. (2003). Diffusion of Innovations (5th Eds.). New York, NY: Simon & Schuster